Built because sellers deserve to know what they’re actually making.
Every Amazon seller can see their sales the moment an order comes in. Almost none can see their real margin — what’s left after fees, ads, returns and cost of goods actually settle. Metrique exists to close that gap.
Why Metrique
Every seller we talked to ran the same five spreadsheets.
Orders in Seller Central. Costing in one spreadsheet. Restock decisions in a WhatsApp group. GST filing handled by a CA who gets a data dump once a month. Ad spend downloaded as a CSV and never reconciled against what it actually returned. Every seller we spoke to had built their own version of the same fragile system — and none of them could tell us, with real confidence, what a single SKU was making after everything.
Not because they weren’t good operators. Because no tool gave them that number. So we built the one we wished existed — one system, unifying finance, inventory, production, workforce and Amazon operations, built natively for how Indian sellers actually run their business.
“What did I actually make on this SKU, this month, after everything?”
It’s the question every seller asks and almost no tool answers — because it means reconciling landed cost, Amazon fees, ad spend, returns and settlement lag into one number, automatically, every time. That reconciliation is what Metrique is built to do.
How we build
The principles behind every module.
Real numbers, not vanity metrics
We show landed cost, fees, ad spend and returns reconciled into one number — not “sales” dressed up as profit.
Built for India first
GST, e-way bills and Amazon India’s settlement cycles are handled natively — not bolted on after the fact.
One system, not six tools
Finance, inventory, production, workforce and Amazon operations live under one login instead of six disconnected apps.
Mobile-first, genuinely
Every module runs from a phone, because that’s where most of our sellers actually run their business.
From the founder
“I built Metrique because I kept meeting sellers doing real revenue on Amazon who still couldn’t tell me — with confidence — whether they were actually profitable. Not because they weren’t good at their business, but because no tool gave them that number without a week of spreadsheet work.”
“We’re early. We’re building this by hand, with the first brands who trust us with their data — not shipping into a vacuum and hoping it fits.”
Sumit
Founder, Metrique · Hyderabad, India
Hyderabad, India
Where Metrique is built
Early stage
Onboarding our first cohort of brands
Founder-led
Small, hands-on, obsessive about the details
Mobile-first
Not a desktop tool with an app bolted on
Ready to see your real margins?
Join the beta rollout — we’re onboarding a limited group of Amazon sellers first.